Hi,  I'm  Chrissie

I’m a social content lead specialising in video first storytelling and creator ecosystems for global brands. Over the past 7+ years I have developed social strategies across owned channels, editorial video and creator partnerships for organisations including L’Oreal, LADbible, Samsung and Condé Nast.

 

My work focuses on turning brand objectives into culturally relevant social strategies that scale. At Condé Nast I led the transformation of GLAMOUR’s TikTok strategy, scaling the channel from 52K to 262K followers and generating over 100M views through platform native video formats and repeatable editorial franchises.

 

At Samsung I developed a Gen Z social framework designed to balance product storytelling with platform culture. The framework helped markets across Europe create content that educated audiences on product features while remaining native to TikTok and creator led platforms.

 

Having worked across media, publishing and global brand environments, I bring a cross ecosystem perspective to social strategy. I combine cultural insight, platform expertise and data led thinking to build high performing social systems and repeatable content frameworks from strategy through to execution.